04 July 2013

Sky TV Customer Survey - 4th July

7. Please use this space to provide any other feedback you may have:

I feel ripped off by Sky because you will no longer be carrying Aviva Premiership Rugby, substituting in its stead the RaboDirect Rugby that has been free on BBC and/or S4C for several seasons.  Even in the last two seasons you failed to show some key Aviva Premiership matches such as semifinals which were only available on ESPN.

I hate paying you silly amounts every month so that you can pay ever more millions to line the pockets of football players, and I'm frustrated by the fact that I can't tailor my subscription in any way that's meaningful to me. It's no good offering Sky 1 Sports and Sky 2 Sports as separate products when what I want is split across them.

If you wanted to, you have the capabilities to offer a Rugby subsscription, a Cricket subscription, a Golf subscription, etc. You exploit your monopolistic position and show these sports across a mixture of your channels, instead of as discrete products. So if I want all of the Rugby and none of the football I still have to buy Sky Sports 1 & 2 at disproportionate cost.

You are cross-subsidising football's grossly excessive wages from subscriptions of people like me that don't want it.  I hope one day the Competition Commission will take you to the cleaners for abuse of your market position, which I think has been going on for years.

So when the new BT Sports offering comes on line, Sky Sports will be distinctly optional.  I can live without Super Rugby and I can visit at least two places within 500 metres' walk to see any interesting matches that you still manage to show.  

When you treat your customers like that, don't be surprised when they desert you, no matter how good your customer service agents are. This one was fine, but I'd received the letter telling me of yet another inflation-smashing increase in monthly payments just that morning.

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